Success Secret # 2: Master the Use of the Phone and Conference Call Lines as Marketing Tools
Remember positioning from the other day?
In order to position yourself and your product you need to get infront of your target market.
Nothing does this as efficiently and cost effectively as using the telephone.
Two things you need to know about using the phone:
First is that it's the best way to speak with people one at a time and develop relationships.
Think about the typical network marketer who goes to the mall or to Walmart to pass out flyers, CDs, DVDs, and other company produced
promotional items.
This is extremely expensive, inefficient and time consuming. Believe me...I know. I used to spend a lot of time passing out these
expensive items to everybody and anybody...what a waste of time and money.
Wouldn't it be better to just pick up the phone and speak with people who already have an interest in your products and opportunity?
Not only that, but with the phone your market isn't just your local town or city...it's the U.S., North America and/or the world.
Why limit your market by limiting your contacts to belly to belly or face to face interactions?
It's a big market place out there. Use the phone to reach out and touch someone (I couldn't help myself).
Everyday I speak with people who have an interest in the products I market from the comfort of my home in New York. Yet these people I
speak with are in California, Canada, Texas, Arizona...you get the
idea.
The second thing you need to know about using the phone is how to set up a conference call line and use it to deliver your network marketing
presentations.
Presentations done over conference call lines have really become popular recently. It's no wonder. They're inexpensive and can get
you infront of hundreds of people at one time.
Imagine having an organization of 100 people. Each of them invite 3 people, who are interested in your product and/or opportunity, to YOUR
network marketing presentation done over a conference call line that you've set up.
Now imagine doing that several times a week. Think about the exposure you can create for your business.
Do you think you can do that by inviting people to a hotel meeting?
You can...but it's much more expensive and time consuming for you
and your guests.
I hold conference calls and training calls for the people in my organizations. I dial in, spend some time on the phone helping my organization
and educating my guests and when the call is over I say goodbye and I'm done.
Learning how to use the phone as a marketing tool has really helped me...it will help you to.
The Dream Team will show you how.
Next time we meet you'll learn how to turn a small device you already own into a virtual ATM machine.
Until then...
To YOUR success,
Jeff Weissman
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