Keyword Research with Wordtracker: Critical to Your Online Success

Keyword Research with Wordtracker is Your Secret Weapon to Connecting with Your Target Audience Online

One of the techniques taught by the Dream Team is "positioning". 

Positioning is the skill and practice of identifying your target audience and placing yourself (your marketing message about your products) infront of your target audience.

The key to getting your message infront of your target audience is to first define who your audience is and then to determine where your target audience is going or looking to find solutions to their problems.

When you're using the Internet as a marketing tool the way to target your audience is through keyword research.

What is Keyword Research?

First let's define what keywords are. 

Keywords are the words and phrases that people type into seach engines, like Google and Yahoo, when they're trying to find some kind of information.

For example, if someone who wants to lose weight goes to Google and types into the search bar "weight loss tips" they will be taken to a web page with a list of links to other web pages about...weight loss tips.  That result page is called a "search engine results page", or SERP, for short.  The words that were typed into the search engine, "weight loss tips", are the keywords that brought up the SERP.

As a web user, keywords and keyword research isn't all that important.  You type them into the search bar and off you go to get the information you're looking for. 

As a marketer, however, keywords and keyword research could not be more critically important to your online success.

As a marketer you will be using keywords derived from your keyword research to drive traffic to your website in the following ways:

1. pay per click advertising
2. search engine indexing

These topics will be covered in future editions of this newsletter.

Keyword Research defined

Keyword research is the skill and practice of discovering which keywords and keyword phrases your target audience is typing into the search engines to find the information they're seeking.

How do you discover the right keywords?

A lot of people guess at which keywords their target audience is using.  Like most predictions based on guessing, this doesn't work very well.  Fortunately, you don't need to guess.  You can use keyword research tools to pinpoint and target your online marketing campaigns.

Wordtracker: The # 1 Keyword Research Tool

Wordtracker is the leading keyword research tool used by online marketers and search engine professionals.  If you want to generate leads from a website to promote and grow your network marketing business, then Wordtracker is the keyword research tool you must have.

To learn more about how Wordtracker works take the free Wordtraker Tour.  After you've taken the Wordtracker tour make sure to download the free Wordtracker Keyword Research Guide by clicking the banner below.

Conclusion

Keyword research is critical to your online success.  With a keyword research tool like Wordtracker you can get into the mind of your target audience and know where they'll be looking for solutions to their problems whether it involves skin care, weight loss, internet security, identity theft protection, immune support, etc...

(As my way of saying thanks for being a subscriber to my newsletter, if you click on the above links you will get up to 200 free keywords that I researched and found for the topics listed above which you can use in your pay per click advertising.  We will cover pay per click advertising in the next edition of this newsletter.)

With the right keyword research your job as a marketer to get your message infront of your target audience is a whole lot easier.

What's Next

In future installments of this series on "How to Use the Internet as a Marketing Tool" to grow your network marketing business we'll be dealing with

• what to do with the keywords once the keyword research is done
• how to convert your site visitors into leads
• how to convert leads into prospects
• and more...

To Your success,

Jeff Weissman
(516) 682-5656
Dream Team Graduate / Mentor

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