Adding Audio to Your Website:
An Effective Network Marketing Tool
This article is Part 8 in our series on "How to Use a Website as a Network Marketing Tool"
I'll assume by now you're probably thinking that having a website to market your MLM business would be a good thing. It truly is a
great lead generation and positioning technology.
When we started this series of articles I told you that I would be recommending some tools that would either be necessary or optional to
making your website as effective as possible.
The last article you received in this series was about autoresponders.
An autoresponder is a "must have" tool. You simply will not generate enough leads if you force your site visitors to call you to
get more information.
Don't get me wrong...some will call you and that's a beautiful thing. Unfortunately though...most won't call. Therefore, it's best
to set up a contact and follow-up system through an autoresponder.
What About Adding Audio to Your Website?
I'll tell you right now that adding audio is not necessary, however, it can greatly increase the effectiveness and functionality of your
website.
On this site I've added three audios:
- an interview
- a Dream Team Briefing
- A free Dream Team class
Most web experts will agree that adding audio to your website will dramatically increase your sales and conversion rates.
Why?
Adding audio will enhance the personal connection that you're able to achieve with your target audience. And in the case of this
website...it provides my visitors with more information about what I'm marketing.
Your audience wants information...so give it to them. They also want to know more about who is offering that information...so provide
that as well. Adding audio to your site is a great way to achieve these objectives.
Is Adding Audio a Difficult Thing to Do?
Adding audio can be difficult. There are some very sophisticated (complicated) programs available. I don't know about you but I
don't have a lot of extra time to learn complicated "geeky" programs.
When I put this site together I wanted to add audio, but I wanted to do it as easily as possible.
Fortunately, I found a company called BYO Audio. They make adding audio on my site
as simple as picking up the phone, dialing a special code and then talking. My audio is recorded while I'm talking on the phone.
In addition, let's say you want to record a company presentation for your site visitors to listen to. It's easy! You simply dial
into the conference call and enter your special code and you're recording. BYO Audio makes it so simple...my 8 year old daughter can
do it.
Learn more about BYO Audio here.
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